In a significant announcement, EA provided detailed information about EA Sports FC 24, the company’s newly rebranded soccer game.
The program began with CEO Andrew Wilson sharing his story as a soccer fan during his youth. His goal as CEO is to connect with one billion soccer fans.
During several presentations, EA Sports President Cam Weber revealed that the company plans to invest $10 million in community-level soccer “on a global scale.” Weber said they plan to collaborate with organizations and partners to inspire young soccer players. The important speech also featured appearances by some current and former professional male and female soccer players.
Alex Scott, the 2007 UEFA Women’s Champions League winner and EA Sports ambassador, shared that EA Sports FC 24 will feature the Google Pixel Frauen-Bundesliga, Germany’s top women’s competitive league. Additionally, Liga F, Spain’s premier women’s soccer league, will be included in the game.
Notably, women’s soccer will finally arrive in Ultimate Team. Scott added that EA Sports FC has signed an exclusive multi-year deal to represent every club and stadium in FC’s investment portfolio. Nick Wlodkya, EA Sports FC Senior Vice President and General Manager, also revealed new features.
One of the latest platforms is FC Pro, an esports platform that brings players together to try to win the FC Pro championship. The mobile game FC Tactical, described as a turn-based version of this sports game, has also been announced.
Although the FIFA name was not mentioned in the presentation, Wlodkya said innovation is a top priority. At the end of the program, athlete Erling Haaland, a player for Norway’s national team and Premier League club Manchester City, was revealed as the cover athlete for EA Sports FC 24. EA Sports 24 is set to release on September 29th.
EA Sports FC launched over a year after ending 30-year partnership with FIFA
EA Sports FC was launched over a year after EA and FIFA ended their nearly 30-year partnership. News of the possibility of EA changing the FIFA brand began in October 2021 when FIFA was said to want to double licensing costs to over $1 billion for each World Cup cycle.
At that time, EA announced that there were more than 300 licensing partners in this sport, ready to bring the global football experience to new heights for all football fans around the world.